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brand experience
Branding isn’t just something you learn about in Marketing 101––branding is everywhere, even if you don’t notice. A brand is the set of emotions and values that the general public associates with a particular organization, company, or even individual identity. Branding is the science––nay, art––of conveying to your audience just what emotions and values you or your project stand for. It communicates to them how they should feel about you, and how associating with your brand presents them to others.
It is the cornerstone of every business. It’s not only the visual identity or the logo of the brand that is the most important element of branding, rather the message, values and the concept behind it. While creating a completely new brand identity we focus our attention on creating a brand experience which will be connected to the people and convey the values and principles that the company stands for.